![](https://chrismelvin.co.uk/wp-content/uploads/2023/02/Loch-Lomond-Brewery-Feature-768x922.jpg)
Loch Lomond Brewery
Helping a Scottish craft beer brand carve out a balanced social media identity through bold graphics and earthy image direction.
Brighter Consultancy are a business transformation firm, specialising in operations, actuarial work and compliance. Sounds dry, right? Thankfully, the client knew this – which is why their print brief was to go bold, go bright.
Client: Brighter Consultancy
Services: Design, copywriting, artworking
Agency: Sunshine, Employed (link)
Year: 2019
Why do I prefer design projects where I’m in control of copy as well? It’s simple – it allows me to stay in control of every element, shaping the visuals and words to deliver a clean finish. That, and it means neither side suffers for the other.
PORTFOLIO
Helping a Scottish craft beer brand carve out a balanced social media identity through bold graphics and earthy image direction.
An atypical approach to Bethany Christian Trust’s annual report, combining layout design, image retouching and copy editing.
Make it Scotch is the consumer-facing brand for Scotch Beef & Lamb plus Specially Selected Pork. I contributed to the social content for many years, including the Field Cred campaign – as designer, video editor and occasional copywriter.