
Genie Goals
Led editorial design and production for Life Goals, a Genie Goals printed playbook showcasing 75 ecommerce campaigns, covering layout, artworking, and full image sourcing.
Brighter Consultancy are a business transformation firm, specialising in operations, actuarial work and compliance. Sounds dry, right? Thankfully, the client knew this – which is why their print brief was to go bold, go bright.
Client: Brighter Consultancy
Services: Design, copywriting, artworking
Agency: Sunshine, Employed (link)
Year: 2019
Why do I prefer design projects where I’m in control of copy as well? It’s simple – it allows me to stay in control of every element, shaping the visuals and words to deliver a clean finish. That, and it means neither side suffers for the other.
PORTFOLIO

Led editorial design and production for Life Goals, a Genie Goals printed playbook showcasing 75 ecommerce campaigns, covering layout, artworking, and full image sourcing.

Sabotage: a punk, underground queer nightclub in Aberdeen. Explore the bold brand identity and launch campaign built to disrupt and invite everyone in.

A short film focusing on team values, where I provided on-shoot support and edited footage. The challenge? Keeping a cohesive narrative with so many staff.