Copywriting
When In Rome Wine
You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.
Denholm
Associates
A workshop for future-fit talent
Denholm Associates is one of Scotland’s top recruiters, with a reputation for knowing sh*t hot creatives. Having been connected for many years, I was thrilled to deliver a creative workshop for their Digital Content Producer, focusing on multimedia visuals and social strategy.
Client: Denholm Associates
Services: Training, strategy, operations
Contract: Freelance
Year: 2022
Lesson plan
Before delivering the content workshop, I spoke with the senior team about the overall goals. This was followed with a call with the (very talented!) creative in question, where I put together a lesson plan based on the following:
- Current skill level
- Development goals
- Business needs
- Learning style
- Desired outcomes
Content Workshop
Off I popped to Denholm’s offices on the sunny shores of Leith, jumping into our packed lesson plan. After a chin wag, we dove into a hands-on workshop, covering static and motion visuals plus a mini session on strategy.
- Basic DSLR photography
- Image editing on Photoshop
- Video editing on Premiere/After Effects
- Audio editing on Audition
- Social audit + strategy
Follow-up
I followed up with structured notes, listing key outcomes and tips for each skill/software we covered. On top of this, I spoke with the senior team to ensure everything was covered.
Outcomes
In addition to a lovely testimonial below, the client went on to truly wow me in how quick they actioned the tips provided. The social channels are on-point and video content is *chefs kiss*.
I had such a brilliant day of content training with you. You really are a superstar for taking time to meet with me. I learnt so much, so thank you!
Emma LawfordDigital Content Producer, Denholm Associates 
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