Denholm
Associates

A workshop for future-fit talent

Denholm Associates is one of Scotland’s top recruiters, with a reputation for knowing sh*t hot creatives. Having been connected for many years, I was thrilled to deliver a creative workshop for their Digital Content Producer, focusing on multimedia visuals and social strategy.

Client: Denholm Associates

Services: Training, strategy, operations

Contract: Freelance

Year: 2022

Lesson plan

Before delivering the content workshop, I spoke with the senior team about the overall goals. This was followed with a call with the (very talented!) creative in question, where I put together a lesson plan based on the following:

  • Current skill level
  • Development goals
  • Business needs
  • Learning style
  • Desired outcomes
Over the shoulder image of someone adjusting camera settings on a DSLR.

Content Workshop

Off I popped to Denholm’s offices on the sunny shores of Leith, jumping into our packed lesson plan. After a chin wag, we dove into a hands-on workshop, covering static and motion visuals plus a mini session on strategy.

  • Basic DSLR photography
  • Image editing on Photoshop
  • Video editing on Premiere/After Effects
  • Audio editing on Audition
  • Social audit + strategy
Hand holding mobile phone with an Instagram Reel created by Denholm Associates.
A neon sign with Denholm Associates strapline: We are the skin tight Denholms.

Follow-up

I followed up with structured notes, listing key outcomes and tips for each skill/software we covered. On top of this, I spoke with the senior team to ensure everything was covered.

Outcomes

In addition to a lovely testimonial below, the client went on to truly wow me in how quick they actioned the tips provided. The social channels are on-point and video content is *chefs kiss*.

I had such a brilliant day of content training with you. You really are a superstar for taking time to meet with me. I learnt so much, so thank you!
Emma LawfordDigital Content Producer, Denholm Associates
Emma Lawford

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