
Genie Goals
Led editorial design and production for Life Goals, a Genie Goals printed playbook showcasing 75 ecommerce campaigns, covering layout, artworking, and full image sourcing.
From ambitious distiller to global spirits brand, Edinburgh Gin continues to serve up artful cocktails from my home capital. It also happens to be my first agency client, which is why I’ve dug out some golden oldies…
Complementing a navy-strength digital offering, the print projects of Edinburgh Gin were designed to bring the brand into physical spaces. My projects included an ice cream cup, summer event brochure, digital display screens, a John Lewis prototype and magazine ads.
Credit where credit's due, Edinburgh Gin was a large client with many hands – including a creative director, senior designer, senior content manager and account manager.
I also contributed to Edinburgh Gin's social media calendars, providing design and copy. Later, I'd also support with photo and video shoots in the studio and on-location.
PORTFOLIO

Led editorial design and production for Life Goals, a Genie Goals printed playbook showcasing 75 ecommerce campaigns, covering layout, artworking, and full image sourcing.

“Kinda goofy, kinda spooky” is literally my vibe, so you can imagine how psyched I was to write for the Edinburgh Dungeon – in a mix of social content, community management and a live Halloween event.

A series of print works for Brighter Consultancy, aiming to stand out from their sector by going bold and bright. Copy and design by yours truly.