Intelligent Growth Solutions

One-to-one content training

IGS is a next-generation agriculture solutions provider specialising in year-round ‘vertical farming’ towers. To help their B2B social presence, I was approached to deliver a content marketing workshop with their Marketing Manager focusing on creative fundamentals, mobile capture and short-form video.

Client: Intelligent Growth Solutions (link)

Services: Strategy, training

Contract: Freelance

Year: 2023

Building the session, crafting the workshop

Every effective 1:1 workshop starts with a discovery session. I use this time to unpack both business and personal challenges, helping to distinguish between operational and cultural issues and those that are skills-based. What type of questions do I ask? Well…

  • "How do you currently feel about your content?"
  • "What challenges are operational or resource based?"
  • "What do you love doing? Where are your challenges?"
  • "What brands excite you? How can we bridge that gap?"

Workshop delivery and live content capture

We delivered the workshop on-site at the IGS Crop Research Centre, allowing us to connect IRL while also having the right ‘subject matter’ nearby for hands-on exercises. The workshop was divided into key sections, concluding with live, guided content capture to put the learnings to practice.

  • Full brand and social content audit.
  • Strategic insights: what's working, what's not.
  • Creative fundamentals: design, video and copy.
  • Hands-on exercises and frameworks.

An elevated, manageable offering that could scale

With limited marketing resources at IGS, the workshop was built around quick-wins and seeding growth for the future (pun intended). Once the updated strategy and content rolled out, the brand saw an immediate uplift on its engagement. Can’t fault results like these:

  • A more confident Marketing Manager.
  • A consistent, social-savvy art direction.
  • Algorithm-savvy copywriting for captions.
  • Enhanced production skills for photo/video.

About the client

IGS builds industrial-scale vertical farming solutions across the globe, allowing for sustainable, year-round plant production. This is achieved through forward-thinking technology and a B2B marketing strategy to support ambitious farming businesses.

results

  • Increased strategic comprehension for platforms.
  • More confidence in creating social-first content.
  • Workshop was built around smashing KPIs.
  • Increased engagement rates with new rollout.
  • The start of an ongoing support relationship.

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