Loch Lomond
Brewery

A perfectly balanced brew

A team-effort through and though, I provided art direction for the rollout of a new social strategy for Loch Lomond Brewery. Working in-tandem with a copywriter, it was my role to brew up art direction. Go on, have a look – in fact, ‘hop’ to it!

Client: Loch Lomond Brewery

Services: Design, retouching, motion graphics

Agency: Sunshine, Employed (link)

Year: 2019

Mobile mock ups, showing various graphic designs for social media.

Social art direction

When first tasked with brewing up a new direction for social content, I looked at two things: the packaging, and the colours of the environment beer is enjoyed. Namely bars, breweries and the great outdoors. 

And with that, the art direction focused on ‘balance‘ – contrasting the vibrant brand elements with earth tones. Oh, and a lot of logos-on-glass edits, to be fair.

A realistic retouched image, adding the Loch Lomond Brewery logo onto a pint glass.
A product shot of Loch Lomond Brewery's Outlander, against a high-impact graphic sampling the packaging artwork.
A product shot of Loch Lomond Brewery's Silky Stout, against a high-impact graphic sampling the packaging artwork.
An edited image, including bold typography saying The Last of the Summer Beer Gardens.

Well-branded pages

As part of a social-first art direction, another consideration was the social profiles themselves. In addition to new display photos, write-ups and Story highlights, the ‘cover image’ area was used for high impact video to showcase multiple products.

Collaborations

The results of the content were amplified by a top-tier paid media strategy and community management. This was achieved by my then-colleagues in account and social media management. Good people.

Agency results

  • +26% Facebook page growth
  • +950% FB engagements (first month)
  • +300% Instagram engagement (first month)
  • 1,247 social e-commerce visits
  • Supplied bank of imagery for paid media

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