Copywriting
The Dungeons
“Kinda goofy, kinda spooky” is literally my vibe, so you can imagine how psyched I was to write for the Edinburgh Dungeon – in a mix of social content, community management and a live Halloween event.
Loch Lomond
Brewery
A perfectly balanced brew
A team-effort through and though, I provided art direction for the rollout of a new social strategy for Loch Lomond Brewery. Working in-tandem with a copywriter, it was my role to brew up art direction. Go on, have a look – in fact, ‘hop’ to it!
Client: Loch Lomond Brewery
Services: Design, retouching, motion graphics
Agency: Sunshine, Employed (link)
Year: 2019
Social art direction
When first tasked with brewing up a new direction for social content, I looked at two things: the packaging, and the colours of the environment beer is enjoyed. Namely bars, breweries and the great outdoors.
And with that, the art direction focused on ‘balance‘ – contrasting the vibrant brand elements with earth tones. Oh, and a lot of logos-on-glass edits, to be fair.
Well-branded pages
As part of a social-first art direction, another consideration was the social profiles themselves. In addition to new display photos, write-ups and Story highlights, the ‘cover image’ area was used for high impact video to showcase multiple products.
Collaborations
The results of the content were amplified by a top-tier paid media strategy and community management. This was achieved by my then-colleagues in account and social media management. Good people.
Agency results
- +26% Facebook page growth
- +950% FB engagements (first month)
- +300% Instagram engagement (first month)
- 1,247 social e-commerce visits
- Supplied bank of imagery for paid media
PORTFOLIO
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