Loch Lomond
Brewery

A perfectly balanced brew

A team-effort through and though, I provided art direction for the rollout of a new social strategy for Loch Lomond Brewery. Working in-tandem with a copywriter, it was my role to brew up art direction. Go on, have a look – in fact, ‘hop’ to it!

Client: Loch Lomond Brewery

Services: Design, retouching, motion graphics

Agency: Sunshine, Employed (link)

Year: 2019

Mobile mock ups, showing various graphic designs for social media.

Social art direction

When first tasked with brewing up a new direction for social content, I looked at two things: the packaging, and the colours of the environment beer is enjoyed. Namely bars, breweries and the great outdoors. 

And with that, the art direction focused on ‘balance‘ – contrasting the vibrant brand elements with earth tones. Oh, and a lot of logos-on-glass edits, to be fair.

A realistic retouched image, adding the Loch Lomond Brewery logo onto a pint glass.
A product shot of Loch Lomond Brewery's Outlander, against a high-impact graphic sampling the packaging artwork.
A product shot of Loch Lomond Brewery's Silky Stout, against a high-impact graphic sampling the packaging artwork.
An edited image, including bold typography saying The Last of the Summer Beer Gardens.

Well-branded pages

As part of a social-first art direction, another consideration was the social profiles themselves. In addition to new display photos, write-ups and Story highlights, the ‘cover image’ area was used for high impact video to showcase multiple products.

Collaborations

The results of the content were amplified by a top-tier paid media strategy and community management. This was achieved by my then-colleagues in account and social media management. Good people.

Agency results

  • +26% Facebook page growth
  • +950% FB engagements (first month)
  • +300% Instagram engagement (first month)
  • 1,247 social e-commerce visits
  • Supplied bank of imagery for paid media

PORTFOLIO

Keep browsing

See all
Strategy & Training

Denholm Associates

A multimedia creative workshop for top-tier talent agency, Denholm Associates. Included Adobe training, social strategy and more.
Copywriting

Brighter Consultancy

A series of print works for Brighter Consultancy, aiming to stand out from their sector by going bold and bright. Copy and design by yours truly.
Production

Edinburgh Leisure

Find out how I helped Edinburgh Leisure find their ‘feel good’, providing the key video elements for their new fitness campaign.