Bethany Christian Trust

Building people up

What do you get when you pair a wannabe Satanist with a Christian homelessness charity? Great work, apparently! Working together to deliver an atypical annual report, I was happy to put my design and editing skills to tell truly interesting stories.

Client: Bethany Christian Trust

Services: Design, retouching, copy editing

Contract: Freelance

Agency: Teviot

Year: 2019

A top-down image showing the front cover of the Bethany annual report, with a two-page spread showing a volunteer's story.

Human interest, not financial interest

Working towards art direction provided by Teviot, I was thrilled to deliver an annual report that focused on human-interest stories (rather than pure financials and business updates).

I chose to prioritise full-page photography, segmented by clean brand elements. I also polished up the copy, ensuring a balance between the layouts and body text. I also drew all the infographics. 

A close-up lifestyle photo, showing tattooed hands holding the Bethany Annual Report. There is a double-page spread with a human interest story.
A top-down image showing the back cover of the Bethany annual report, with a two-page spread showing financial infographics.

Happy clients

The clients were chuffed to bits with the outcome. Best of all? So were the people featured. Off the back of some 'social media freebies' I threw in, the client soon requested social media training too.

Deliverables

In addition to providing the print artwork and co-ordinating with the printer, I also provided an interactive PDF for digital distribution. I also supplied social imagery for each of the stories and key graphics for linking to the report.

PORTFOLIO

Keep browsing

See all
Copywriting

When In Rome Wine

You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.

Strategy & Training

Denholm Associates

A multimedia creative workshop for top-tier talent agency, Denholm Associates. Included Adobe training, social strategy and more.
Copywriting

The Dungeons

“Kinda goofy, kinda spooky” is literally my vibe, so you can imagine how psyched I was to write for the Edinburgh Dungeon – in a mix of social content, community management and a live Halloween event.