
Channel 4 (4Sales)
A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.
Harviestoun Brewery is a craft brewery based in Alva, Scotland. The client required some last minute product photography and cutouts for 36x new product listings. The challenge? It was a tight budget and tight turnaround. Thankfully, I knew my editing skills could carry us through.
Product photography is a specialism. Thankfully, so is problem-solving. While an expert would achieve similar results via lighting and setup, the project required some workarounds via editing.
I met the brief using a table-top lightbox, DSLR and heavy Photoshop retouching. In addition to lighting and colour grading, there was heavy retouching to ensure consistency on position/angle, whilst removing any blemishes and reflections.
PORTFOLIO

A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.

You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.

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