Shaka Social

A model agency partnership

Shaka Social is a creative and performance agency that specialises in social content and paid media campaigns.

As a freelance partner for 3+ years now, I’ve had the pleasure of crafting content, supporting in pitches and facilitating client workshops – in addition to in-house team training. What can I say? I like to get stuck in!

Client: Shaka Social (link)

Services: Full service creative, training

Contract: Freelance

Year: 2023-Present

Crafting multimedia content for social

In the first instance, I support Shaka with delivering creative content – whether that’s full social calendars, advertising campaigns, or collaborating with the team on plugging resource gaps. 

Services include:

  • Art direction, design and image editing.
  • Short-form video editing (e.g. for TikTok).
  • Copywriting and script ideation.
  • Influencer / content creator sourcing.

Helping win pitches,
supporting strategies

Outside of direct executions, I also support the team at the acquisition and strategy stage – primarily helping with ideation, sustainable content streams and designing/writing the presentations themselves. And hey, so far, we keep winning…

Example pitches:

  • Whyte & Mackay Whisky
  • Audio-Technica
  • SCULPTED by Aimee
  • Woflie's Whisky (Rod Stewart)

Client training workshops,
in-house skills development

Lastly, I’m proud to support Shaka with delivering tailored client workshops – designing the decks and facilitating the sessions in-person (I love a yap). I have also supported team development with 1:1 sessions.

Past workshops include:

  • Creative direction for social content.
  • Algorithms and the digital landscape.
  • Considerations in the generative AI age.
  • Fundamentals of content creation
"Working with Chris was one of the best decisions we’ve ever made. He brings so much creativity, insight and energy to everything he does and the quality of his work is nothing short of incredible. His attention to detail is superb and he just gets it. He’s helped us in so many different areas and he’s just a real pleasure to work with."
Ali Olivier
Co-Founder, Shaka Social

About the client

Shaka Social is a social-first creative and performance agency that specialises in content and paid media campaigns. They are one of my favourite SME agencies in Scotland – not just because of their output, but the fact they're genuinely good people.

results

  • Worked on 12+ brands across the years.
  • Fantastic conversion rate on pitches.
  • High engagement rates on content.
  • A fantastic agency/freelance partnership.

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