
No Knives Better Lives
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
4Sales is a division of Channel 4 dedicated to keeping the television and advertising industry on top of audience trends and programme updates across TV, VOD & Social. Me? Well, I just so happened to guest-star on their Linkedin copy…
Client: Channel 4
Services: Copywriting, content management
Agency: Digitaloft, Employed (link)
Year: 2022
The nature of this client meant that content was prepared 1-2 weeks in advance with reactive content throughout. Each post varied wildly in context, meaning each post was an exercise of research and problem-solving for conciseness. And, of course, their recognisable TOV.
I played the dual role of copywriter and account manager here, with content and ads being scheduled by a social media manager. I would later train a junior copywriter to inherit the content going forward.
PORTFOLIO
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
“Kinda goofy, kinda spooky” is literally my vibe, so you can imagine how psyched I was to write for the Edinburgh Dungeon – in a mix of social content, community management and a live Halloween event.
You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.