
Edinburgh Airport
A short film focusing on team values, where I provided on-shoot support and edited footage. The challenge? Keeping a cohesive narrative with so many staff.
4Sales is a division of Channel 4 dedicated to keeping the television and advertising industry on top of audience trends and programme updates across TV, VOD & Social. Me? Well, I just so happened to guest-star on their Linkedin copy…
Client: Channel 4
Services: Copywriting, content management
Agency: Digitaloft, Employed (link)
Year: 2022
The nature of this client meant that content was prepared 1-2 weeks in advance with reactive content throughout. Each post varied wildly in context, meaning each post was an exercise of research and problem-solving for conciseness. And, of course, their recognisable TOV.
I played the dual role of copywriter and account manager here, with content and ads being scheduled by a social media manager. I would later train a junior copywriter to inherit the content going forward.
PORTFOLIO
A short film focusing on team values, where I provided on-shoot support and edited footage. The challenge? Keeping a cohesive narrative with so many staff.
You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.
A collection of various print jobs for Edinburgh Gin, including packaging, digital display screens and magazine advertising.