![](https://chrismelvin.co.uk/wp-content/uploads/2023/02/Edinburgh-Leisure-Feature-768x922.jpg)
Edinburgh Leisure
Find out how I helped Edinburgh Leisure find their ‘feel good’, providing the key video elements for their new fitness campaign.
4Sales is a division of Channel 4 dedicated to keeping the television and advertising industry on top of audience trends and programme updates across TV, VOD & Social. Me? Well, I just so happened to guest-star on their Linkedin copy…
Client: Channel 4
Services: Copywriting, content management
Agency: Digitaloft, Employed (link)
Year: 2022
The nature of this client meant that content was prepared 1-2 weeks in advance with reactive content throughout. Each post varied wildly in context, meaning each post was an exercise of research and problem-solving for conciseness. And, of course, their recognisable TOV.
I played the dual role of copywriter and account manager here, with content and ads being scheduled by a social media manager. I would later train a junior copywriter to inherit the content going forward.
PORTFOLIO
Find out how I helped Edinburgh Leisure find their ‘feel good’, providing the key video elements for their new fitness campaign.
“Kinda goofy, kinda spooky” is literally my vibe, so you can imagine how psyched I was to write for the Edinburgh Dungeon – in a mix of social content, community management and a live Halloween event.
An overview of various one-to-one mentorships in association with Edinburgh Napier University and the Marketing Society. I just like making friends tbh.