
No Knives Better Lives
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
Edinburgh Leisure is a council-funded fitness provider, with over 30 venues and 5 million customers visits per year. I had the pleasure of working on their account for 4+ years as designer/editor. The project below was the key visual for a campaign built around a new strapline.
When I look at the before/after shots (above), I’m always reminded of the power of editing. The footage required a high-level of colour grading, chroma keying and masking, plus elements of motion graphics for the text.
This was a joint effort between Sunshine (the client's social agency) and Story (the client's branding agency). The latter filmed it and supplied the footage for us to edit and use across social content and ads.
The final video was reformatted for use across digital platforms, including: landscape (16x9), square (1x1), portrait (4x5) and vertical (9x16). Elements were also used for end cards and short-form engagement videos.
PORTFOLIO
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
An overview of various one-to-one mentorships in association with Edinburgh Napier University and the Marketing Society. I just like making friends tbh.
A multimedia creative workshop for top-tier talent agency, Denholm Associates. Included Adobe training, social strategy and more.