Creative Mentorships
An overview of various one-to-one mentorships in association with Edinburgh Napier University and the Marketing Society. I just like making friends tbh.
Edinburgh Leisure is a council-funded fitness provider, with over 30 venues and 5 million customers visits per year. I had the pleasure of working on their account for 4+ years as designer/editor. The project below was the key visual for a campaign built around a new strapline.
When I look at the before/after shots (above), I’m always reminded of the power of editing. The footage required a high-level of colour grading, chroma keying and masking, plus elements of motion graphics for the text.
This was a joint effort between Sunshine (the client's social agency) and Story (the client's branding agency). The latter filmed it and supplied the footage for us to edit and use across social content and ads.
The final video was reformatted for use across digital platforms, including: landscape (16x9), square (1x1), portrait (4x5) and vertical (9x16). Elements were also used for end cards and short-form engagement videos.
PORTFOLIO
An overview of various one-to-one mentorships in association with Edinburgh Napier University and the Marketing Society. I just like making friends tbh.
A series of print works for Brighter Consultancy, aiming to stand out from their sector by going bold and bright. Copy and design by yours truly.
You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.