
Channel 4 (4Sales)
A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.
Harviestoun Brewery is a craft brewery based in Alva, Scotland. The client required some last minute product photography and cutouts for 36x new product listings. The challenge? It was a tight budget and tight turnaround. Thankfully, I knew my editing skills could carry us through.
Product photography is a specialism. Thankfully, so is problem-solving. While an expert would achieve similar results via lighting and setup, the project required some workarounds via editing.
I met the brief using a table-top lightbox, DSLR and heavy Photoshop retouching. In addition to lighting and colour grading, there was heavy retouching to ensure consistency on position/angle, whilst removing any blemishes and reflections.
PORTFOLIO

A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.

Helping a Scottish craft beer brand carve out a balanced social media identity through bold graphics and earthy image direction.

A collection of various print jobs for Edinburgh Gin, including packaging, digital display screens and magazine advertising.