![](https://chrismelvin.co.uk/wp-content/uploads/2023/02/Denholm-Associates-Feature-768x922.jpg)
Denholm Associates
A multimedia creative workshop for top-tier talent agency, Denholm Associates. Included Adobe training, social strategy and more.
Having launched their new-to-market property investment brand, Investment Tribe had a new objective: reaching their audience through social media with a launch campaign. The core of this? A social-first art direction to entice and educate.
For social success, it was clear Investment Tribe needed to achieve two things: brand recall and product education. With limited assets, I chose to lean on my ‘retouching‘ skill set a lot – editing images to match the brand colours, dropping in the logo and ensuring typography appeared.
As part of the social rollout, a series of Instagram Story highlights were created to complement the main posts and paid ads. These intended to turn a complex topic into bitesize learnings – moving the new audience through the onboarding process through visuals and concise copy.
I played designer and art director on the account, lending my copywriting skill for on-graphic text. I also worked with a (very talented!) senior copywriter, social media manager and account director.
PORTFOLIO
A multimedia creative workshop for top-tier talent agency, Denholm Associates. Included Adobe training, social strategy and more.
A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.
You know what they say: when in Rome, do as the Romans do. And in this case, it was using witty copy to encourage new consumers to join the #BoxWineRevolution.