Design
No Knives Better Lives
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
Investment
Tribe
Making investment simple
Having launched their new-to-market property investment brand, Investment Tribe had a new objective: reaching their audience through social media with a launch campaign. The core of this? A social-first art direction to entice and educate.
A new home on social media
For social success, it was clear Investment Tribe needed to achieve two things: brand recall and product education. With limited assets, I chose to lean on my ‘retouching‘ skill set a lot – editing images to match the brand colours, dropping in the logo and ensuring typography appeared.
Education through Instagram Stories
As part of the social rollout, a series of Instagram Story highlights were created to complement the main posts and paid ads. These intended to turn a complex topic into bitesize learnings – moving the new audience through the onboarding process through visuals and concise copy.
Collaborations
I played designer and art director on the account, lending my copywriting skill for on-graphic text. I also worked with a (very talented!) senior copywriter, social media manager and account director.
Agency results
- 400+ Facebook followers within 3 months
- 600+ Insta followers within 3 months
- Integrated social / brand launch
- Fully compliant with financial regulator
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