Investment
Tribe

Making investment simple

Having launched their new-to-market property investment brand, Investment Tribe had a new objective: reaching their audience through social media with a launch campaign. The core of this? A social-first art direction to entice and educate.

Client: Investment Tribe

Services: Design, retouching

Agency: Sunshine, Employed (link)

Year: 2020

A mobile mockup showing the Investment Tribe Instagram grid, plus three example pieces of work.

A new home on social media

For social success, it was clear Investment Tribe needed to achieve two things: brand recall and product education. With limited assets, I chose to lean on my ‘retouching‘ skill set a lot – editing images to match the brand colours, dropping in the logo and ensuring typography appeared.

A retouched image of keys, with the Investment Tribe logo edited onto a house shape keyring.
A retouched image of the Glasgow skyline with hands making a heart-shape superimposed on top. It looks realistic, as if it was a photo. Text says: Cities to be proud of, cities to invest in.
Lifestyle image of a young man with a pull-quote saying: I knew that I wanted to invest in property. I just didn't know how."
Glasgow tenement buildings with text saying: hand picked portfolios.

Education through Instagram Stories

As part of the social rollout, a series of Instagram Story highlights were created to complement the main posts and paid ads.  These intended to turn a complex topic into bitesize learnings – moving the new audience through the onboarding process through visuals and concise copy.

A mobile mockup and three images next to it, showing the tap-through content for Instagram Stories. It shows a 3-step way of investing.

Collaborations

I played designer and art director on the account, lending my copywriting skill for on-graphic text. I also worked with a (very talented!) senior copywriter, social media manager and account director.

Agency results

  • 400+ Facebook followers within 3 months
  • 600+ Insta followers within 3 months
  • Integrated social / brand launch
  • Fully compliant with financial regulator

PORTFOLIO

Keep browsing

See all
Copywriting

Bethany Christian Trust

An atypical approach to Bethany Christian Trust’s annual report, combining layout design, image retouching and copy editing.
Copywriting

The Dungeons

“Kinda goofy, kinda spooky” is literally my vibe, so you can imagine how psyched I was to write for the Edinburgh Dungeon – in a mix of social content, community management and a live Halloween event.

Production

Edinburgh Airport

A short film focusing on team values, where I provided on-shoot support and edited footage. The challenge? Keeping a cohesive narrative with so many staff.