![](https://chrismelvin.co.uk/wp-content/uploads/2023/02/Brighter-Feature-768x922.jpg)
Brighter Consultancy
A series of print works for Brighter Consultancy, aiming to stand out from their sector by going bold and bright. Copy and design by yours truly.
Make it Scotch is the consumer face of Quality Meat Scotland, aiming to educate consumers from farm to fork about Scotch Beef, Lamb & Pork.
I contributed to the creative social content for many years, but the chef’s kiss has to be contributing to the Field Cred campaign – targeting modern ‘flexitarians’ with bold content that started conversations.
Variety is the spice of life – especially when said spice is for food content. The art direction was rustic and bold, with supporting images falling within a tailored colour scheme.
On top of this, video content was produced, split between recipe videos, infographics and interviews. For this, I helped with pre/post production, story boarding and editing each short-form video.
On top of the main social media rollout, I was also responsible for interactive Instagram Story content. I also built the email templates (on Mailchimp) and created a welcome automation. For each of these elements, I designed and wrote the copy. How’s that for streamlining?
A multi-agency collaboration, the campaign was coined by Guy & Co. then translated to social media by my then-agency, Sunshine. I worked with an account director, social strategist, copywriter and videographer.
PORTFOLIO
A series of print works for Brighter Consultancy, aiming to stand out from their sector by going bold and bright. Copy and design by yours truly.
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
Exploring new kinks with two logo developments for Bare Production’s rendition of the iconic musical.