
Creative Mentorships
An overview of various one-to-one mentorships in association with Edinburgh Napier University and the Marketing Society. I just like making friends tbh.
Make it Scotch is the consumer face of Quality Meat Scotland, aiming to educate consumers from farm to fork about Scotch Beef, Lamb & Pork.
I contributed to the creative social content for many years, but the chef’s kiss has to be contributing to the Field Cred campaign – targeting modern ‘flexitarians’ with bold content that started conversations.
Variety is the spice of life – especially when said spice is for food content. The art direction was rustic and bold, with supporting images falling within a tailored colour scheme.
On top of this, video content was produced, split between recipe videos, infographics and interviews. For this, I helped with pre/post production, story boarding and editing each short-form video.
On top of the main social media rollout, I was also responsible for interactive Instagram Story content. I also built the email templates (on Mailchimp) and created a welcome automation. For each of these elements, I designed and wrote the copy. How’s that for streamlining?
A multi-agency collaboration, the campaign was coined by Guy & Co. then translated to social media by my then-agency, Sunshine. I worked with an account director, social strategist, copywriter and videographer.
PORTFOLIO
An overview of various one-to-one mentorships in association with Edinburgh Napier University and the Marketing Society. I just like making friends tbh.
A collection of various print jobs for Edinburgh Gin, including packaging, digital display screens and magazine advertising.
A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.