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Investment Tribe
There’s an art to translating a solid brand identity across social media. Thankfully, that’s exactly what the brief called for from this next-gen investment company
When In Rome is the UK’s leading alt format craft wine producer, asking wine drinkers to swap the bottles for boxes. Their social brief had the same goal, asking to rally a rebellion with a sharp yet aloof tone-of-voice.
Honestly? This client was a fun one. Every post was begging for a pun or pop culture reference. What other wine brand allows you to exclaim “what a pair!” or refrence Mary Poppin’s apron?
Better yet, I ensured the brand’s values was a clear part of the narrative. After all, consumers also like purpose – not just in content, but ads too.
I was a dual copywriter and art director for the account, writing and designing content calendars with a photographer, account manager and social media manager.
PORTFOLIO
There’s an art to translating a solid brand identity across social media. Thankfully, that’s exactly what the brief called for from this next-gen investment company
No Knives Better Lives is a youth-focused charity, whose brief required some creative workarounds and savvy retouching…
A series of product shots for Harviestoun Brewery, balancing out studio limitations with top-tier editing and retouching.