
Bethany Christian Trust
An atypical approach to Bethany Christian Trust’s annual report, combining layout design, image retouching and copy editing.
When In Rome is the UK’s leading alt format craft wine producer, asking wine drinkers to swap the bottles for boxes. Their social brief had the same goal, asking to rally a rebellion with a sharp yet aloof tone-of-voice.
Honestly? This client was a fun one. Every post was begging for a pun or pop culture reference. What other wine brand allows you to exclaim “what a pair!” or refrence Mary Poppin’s apron?
Better yet, I ensured the brand’s values was a clear part of the narrative. After all, consumers also like purpose – not just in content, but ads too.
I was a dual copywriter and art director for the account, writing and designing content calendars with a photographer, account manager and social media manager.
PORTFOLIO
An atypical approach to Bethany Christian Trust’s annual report, combining layout design, image retouching and copy editing.
A social media brief that was primarily reactive in nature, I lent my copywriting skills for the Channel 4’s 4Sales Linkedin page.
Make it Scotch is the consumer-facing brand for Scotch Beef & Lamb plus Specially Selected Pork. I contributed to the social content for many years, including the Field Cred campaign – as designer, video editor and occasional copywriter.